Project Snowball was a start-up organization for a mobile music sharing application. As the Art Director, I developed the Project Snowball brand. From the early color guides of orange-yellow found in the below informational graph, to the sleek and sophisticated logo and icon in crimson (below the info-graph). As the Art Director, I also assisted with UI/UX flows for the application and website. Below is one of the wireframes for the start-up.
Above is the final rebranding of Project Snowball.
Sample User acquisition flow for Project Snowball.